For 53 years, every item Musser Bros. has sold at auction has been punctuated with a verbal "SOLD" at the end. That is changing. We have now conducted five online-only auctions, offering items up on the "virtual" auction block.
When Steve Bancroft needed to close his company down, he turned to Musser Bros to market his equipment in the shortest time possible. Steve contacted our office less than four weeks ago with a need to liquidate his entire package of masonry equipment. Steve's equipment package consisted of some very specialized masonry scaffolding equipment that needed to be marketed to a very wide audience.
After consulting with Scott Musser, Steve and Scott felt that the best method with which to market the equipment was to utilize Musser Bros. proprietary online auction solution. Musser Bros. inventoried the equipment, created specialized market programming and had the auction online and available for bidding less than 72 hours after signing the auction agreement.
Bidders from eight states and two countries began competing online for each item. On October 22, the auction closed down, with items being sold as far away as North Carolina and Alberta. For a look at the results, visit the auction page at "I could have never gotten interest in my equipment from that broad of audience", said Steve Bancroft. "Musser's reputation and experience paid off huge for me."
While not every auction is suited for our online offering, it's exciting to be able to offer our clients the best in auction market programming. Contact a Musser Bros. representative today to see how we can maximize the value out of your equipment package.
