Wednesday, December 19, 2007

Year End Equipment Auction


We were pleased with the response to our 2nd annual Torgerson's LLC equipment auction.  Although the temperature was cold the bidding was good and active.  Torgerson's LLC own several CIH dealerships around Montana and are of the mindset that it is better to move their pre-owned equipment inventory after a short period of time rather than sit on it for months and months.  The annual auction is a integral part of their strategic marketing program.

This auction also was a first, in Montana, where our customers could bid live over the internet on items that were of interest to them.  Without a lot of publicity on this service we still had a large number of participants from all across the Northwest & Canada.  Look for more of these Live Internet Bidding opportunities in the coming months.

We are looking forward to adding more services in the upcoming year, perhaps financing on many of our equipment auctions this year will be considered.

Mert Musser

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